About Us

Opie Way is a small group of thoughtful people, who craft shoes and leather goods in our factory in Asheville, NC. It is our goal to inspire a change in the way shoes are designed, made, worn and loved. 

opie way

Our dream to start a shoe company started a long time ago, when Justin was a kid, sketching shoes and saving all his money for new kicks. He wanted to design for Nike one day, but his dream evolved as he learned about conditions in factories overseas. He decided he wanted to learn to make shoes from the bottom up, rather than designing something that would be mass produced by someone far away, who was overworked and underpaid.

Before he could get too far into teaching himself about shoe construction, we got an opportunity to purchase machinery that would allow us to open a micro shoe factory. After months of searching for investors and wondering if it was too crazy of an idea, my grandfather decided to take a chance on us. We flew out to LA to purchase our machines and shipped them back to our hometown.

After almost a year of learning the ins and outs of shoe construction, we are ready to release our first collection. Every piece of this collection is cut, fit, stitched and finished by our hands, and we are really proud of that. For every person that told us we couldn't do this, that manufacturing in the US is too expensive, too hard, there was another person encouraging us and speaking life into our dream.

For every kind, encouraging word, we thank you - you got us to this point. We can't wait to see where this journey takes us and we are so grateful that you are along for the ride.